Goldbeck
Goldbeck Recruiting is a top international recruitment agency, located in Vancouver, BC, but serving a wide geographical marketplace.
My Role
I was hired as a UX designer for this project, with the primary goal of completely redesigning the website to better align with users’ needs.
Research
Competitor analysis
I start by analyzing the key competitors in the market, which are Randstad, TRS Staffing Solutions, Impact Recruitment, Aplin, and Recruiting in Motion. This competitive analysis was essential to understand industry standards, identify opportunities for differentiation, and uncover gaps in user experience.
Evaluating competitors’ strengths and weaknesses helped me gain insights into design patterns, navigation structures, and functionalities.
Market Research
The primary source of information for this study was the Statistics Canada Labour Force Survey. The analysis of data, including metrics such as Employment Growth by Province (%), Employment (‘000) by Province, Provincial Employment Rates (%), and BC Employment and Unemployment by Age and Gender, provided critical insights. This analysis helped identify the sectors and specialties that needed to be highlighted on the website to better address the needs of job seekers and employers.
Field Study Research Method: Interview
I conducted a one-hour semi-structured interview with Henry Goldbeck, President of the company, and upper management. The session was recorded, transcribed using AI tools, and thoroughly analyzed. Same format interviews were conducted with three employers who found successful job placements through this agency.
Key Insights:
- A pre-screening process is required.
- Job Seekers and Employers need distinct navigation paths.
- All content, including descriptions, job postings, blog articles, and dedicated agents, should be tailored to specific areas of expertise to provide a customized experience.
- Monthly updates showcasing the current market situation, including unemployment rates across Canada and by city (BC).
- Statistics of previous job placements in this area of expertise, including salary information
- Video guide explaining the recruitment process
- The ability to filter job postings based on salary range.
Site Map:
My next step was to create a site map and wireframes with detailed annotations.
Wireframes (examples):
Menu, Pre-Screening, Job Listing
Tailored Employer & Job Seeker Homepages
Please, visit the website